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Sponsorship, PR & Partnership Requests

How Gymshark handles sponsorship, PR gifts, athlete partnerships, event sponsorship, and business collaboration requests and what you can do to get noticed.

We get a huge amount of love from creators, athletes, organisations, and businesses who want to work with us, and we genuinely appreciate every single one. Here's an honest guide to how we handle different types of requests.

BECOMING A GYMSHARK ATHLETE OR BRAND PARTNER

Our Partnerships Team actively scouts for talent - they don't work from an application list. There's no email address, contact form, or follower count threshold to hit. What they look for is authentic content, genuine brand alignment, and creators who build real, engaged communities.

The best thing you can do is keep creating content you're proud of and make yourself visible:

  • Tag @Gymshark and @GymsharkWomen in your posts

  • Use hashtags like #Gymshark to increase your visibility

  • Stay focused on your own journey and what makes you unique

  • Inspire your audience to become stronger, better versions of themselves

You must be 18 or over to become a Gymshark Athlete or brand partner.

FREE PRODUCTS & PR GIFTS

Our Customer Support team isn't able to send out free products or PR packages. Our community team keeps an eye on the most engaged members of the Gymshark community and sometimes surprises people - but this can't be requested through us, and we're unable to guarantee or schedule it.

EVENT & ORGANISATION SPONSORSHIP

Whether you're organising a competition, fundraiser, community event, or sports tournament, our Customer Support team isn't the right place to submit sponsorship requests. We don't have a formal process for event sponsorship through support - our Partnerships Team handles brand activity independently, and there's no direct submission route available.

BUSINESS PARTNERSHIPS & DISTRIBUTION

For B2B enquiries - including wholesale, distribution, retail partnerships, or facility collaborations - Customer Support is unable to connect you with the relevant teams. Gymshark manages its retail and distribution channels directly, and there's no open application process for new business partnerships at this time.

CREATIVE COLLABORATIONS & CONTENT WORK

If you're a creator, agency, photographer, or production professional looking to collaborate on campaigns or content, our Customer Support team isn't able to facilitate introductions to our creative or marketing teams. Gymshark works with creative partners through its internal teams, who scout independently.

PERSONAL MILESTONE & JOURNEY SUPPORT

We love hearing about your fitness journeys, transformations, and personal milestones - thank you for wanting to share them with us. Our support team isn't able to send gear or PR packages for individual journeys, but sharing your story on social media and tagging @Gymshark is the best way to get on our radar.


For more on what we look for in Gymshark Athletes, check out our Gymshark Athlete article.

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